outreach with an impact

strategy is about winning

Success requires strategy and strategy is about winning. Strategic planning, relevant execution and follow-through are key steps for success. At the same time, keep it simple, start small, focus and build from there.

business-to-business relationship marketing

In business-to-business relationship marketing, every company - actor - on the market is the centre of its own network of actors, activities and resources. Business-to-business marketing is about establishing relationships with key actors, through relevant activities to secure access to crucial resources. By defining the right niche and focusing on target audience and market, there is something to gain for all actors involved.

changing context

The industry is currently transforming, merging and moving into the unknown where it is yet to be seen who the vendors and service providers will be and how media and communication services will be consumed in the future. New players, mergers and acquisitions, convergence of services and networks, the blurring borders between IT-telecom-internet-media-entertainment industries, and evolving consumer behaviours and media and communication consumption drive the transformation. At the same time, competition is increasing, some areas are approaching saturation, prices and margins are declining, and the mobile virtual network operator, MVNO, potential is still untapped.

analyse, learn and adjust

Flexible on-going strategic planning to analyse, learn and adjust is the key in this new environment, where the focus is on making the most of investments while securing market position, reaching out to the right target audience and making an impact.

To make sure that marketing and outreach efforts are efficient and relevant, analysing and understanding the situation, own realities and context helps identify the gap between current situation and wanted position. A reality check enables focus on key priorities and the way forward. The strategy needs to be simple enough to be able to evaluate and adjust accordingly following an on-going cycle of strategic learning: situation analysis –> identify gaps –> plan –> execute –>learn from the experience and adjust accordingly in situation analysis etc.